I know. I never watch fishing shows on TV either but someone must because there it was. Oddly enough before I flipped the channels, I got fascinated. There is no need to panic, I am not a fishing show addict but I am fascinated by the work it takes to find a good fishing hole. The announcer and color commentator were discussing the difference between the timing of the year, and the relevance of the location to the amount and types of fish they were catching. You see because this particular location was in Canada, in late November before the lake froze over, the types of fish they were catching were all found at a particular depth. Earlier or later in the year and they would be scattered all over the lake, but at that precise time, there were few places in the lake that supported that depth so the fish were concentrated, making for a target rich fishing location.
For years, we have spoken of the value of Trust, Credibility and Interest in developing the relationship necessary for effective selling. We should add Timing and Relevance to the "fishing" side of the equation as well. A great prospecting or fishing trip for our customers will be made up of Trust, Credibility, Interest, Timing and Relevance. I am guessing when you find a fishing hole with those things, you will be amazed at how effective your fishing will get. Maybe even get your own TV show. Let me know if you do. I could probably watch it.
Respectfully submitted,
Michael D Goodman
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